Paul Russell - Luxury Expert

About Paul Russell – Luxury Expert

Working with High Net Worth Individuals

Paul Russell is a global trainer and luxury expert focused on unlocking strengths, increasing performance and pioneering the future of how luxury companies work with high net worth clients.

Building on nearly two decades of experience in luxury, he currently guides the vision of Luxury Academy, a leading luxury training company with offices in Europe and Asia.

He co-founded Luxury Academy in 2012 with a clear mission: to nurture and guide the next generation of luxury professional.

It started, as the best companies tend to, with the simplest of ideas: that when the people who work in the luxury industry understand their clients, their lifestyles and their behaviours, both they and their companies will succeed.

Challenging Perceptions

In other words, luxury companies that focus on cultivating employees’ understanding of their clients and their desires, rather than simply improving on people’s technical skills, stand to dramatically increase long term relationships while maximum personal growth and in turn, profits.

In all his keynote speeches, Paul demonstrates the correlation between staff being luxury experts rather than sales people and how this impacts customer satisfaction, profits, and productivity.

Challenging entrenched preconceptions about traditional methods to get to the core of what drives success in luxury, Paul’s behaviour-based approach is a win/win scenario that, without exaggeration, will define the future of how luxury professionals interact with high net worth clients.