"Sometimes we just need a little help navigating how to behave in new situations. The world of luxury can be daunting and confusing."

Paul Russell

Etiquette & Behaviour

Knowing how to behave, the correct way of doing things, the endless and complicated etiquette can be terrifying.

Paul Russell Luxury Expert

The World of Luxury

Sometimes we just need a little help navigating how to behave in new situations. The world of luxury can be daunting and confusing.

"I have the simplest tastes, I am always satisfied with the best."

Oscar Wilde

About Paul Russell

I was born in Mumbai in India to a diplomatic family and I spent an incredibly happy and exciting childhood there, until at 12, I was shipped off to a boarding school in the UK. What a culture shock that was!

I have lived and worked in some incredible places including Hong Kong, Manila, Buenos Aires, Dublin, New York, Washington DC and Oman.

​I started my luxury career in luxury hotels and worked for some spectacular properties.

In 2012, with my business partner, I established Luxury Academy and am the Managing Director.

From small beginnings we now have offices in London, Mumbai, Delhi and Visakhapatnam and work with many of the worlds most recognisable luxury brands, designers and companies.

When I’m not travelling all over the world to work with clients, I split my time between London and Mumbai.

"Paul has a way of making even the most terrifying social situations seem funny, he uses humour to calm me down and give me confidence"

Private Client

"Who knew there was a correct way to butter toast! You can't imagine how good I felt knowing I knew this!"

Private Client
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